Marketing the campaign...

On wednesday 4th May I went a head and marketed my campaign. I decided that it would be best to market the campaign in the morning as people would be walking to work. We set up for about for about 8.15am to hand out flyers. However, there were not as many people as we'd hoped, so after handing out a few flyers, I made the decision to pack up and head back to return at lunch time where there would be more people out on lunch breaks etc. The morning probably was not the best of times because the people that were going to work were rushing so didnt really have time to stop and look at the A1 images as much as we would have liked, so I thought it best to hang on and hand out flyers later. We had 500 flyers and I didn't want to waste them on people that were rushed so not interested. The only people that did stop seemed to have limited interest, so I was right to stop when we did.
Coming back for the lunch time, we set up for 1 o'clock as we worked out that people on lunch breaks would be between 12 and 2pm, so 1pm was a solid time to go for; where we would get people from either sides. This was much better, there was more people willing to stop and take a flyer. It was nice to have the public actually stopping to look at my images. I do wish I had even more flyers to hand out as I feel it was quite a success. Each board was stood on a metal marketing stand with the flyers being handed out by the side of it. I didn't really have any strategy to marketing the campaign other than for my friends helping me to appear approachable and advertise kodak confidently.
So overall it was a success in the end to advertise Kodak and my work. It was a shame that I got the time of day wrong to market the campaign first of all, but I got it right in the end.

Model and photographer....

When it came to getting a model and photographer, I did take some risks because first of all I decided to use only one model as I felt it went best with the slogan and also showed how different the make-up’s made the model look. The reason it was also a risk was because the model I found was not with an agency; however she clearly had a flare. I specifically chose her because she had striking features yet looked to be so versatile. I like that she is half English and half Philippines, as it made the project more appealing to other cultures too. When I first scouted her she had not worked with any make-up artists before, she had only done a few shoots with some local photographers, and I saw that as a challenge.

My photographer was a second year student from Norway that I had previously worked with her on other shoots. I felt she was great for the role because she was confident and not scared to try new things, for example on one of the shoots we used Gels on the lights. She hadn’t done it before, yet made a lovely job of it.
Some of her past work:

Ready to market this campaign!

I am very pleased to say that I have got my images printed A1 are of extremely good quality...exactly how they should be. All that is left to do is back them on to boards and market them to the public. It is now arranged with the council to go ahead a market them anytime this week. Im looking forward to finally doing it and have friends to help me achieve it.
As for the flyers... they are all completed and printed. I have had 500 printed, which totals to 100 flyers per helper and per A1 image.

Here is the back of the flyer. I aimed to keep it simple, after looking in other magazines, for example wallpaper magazine. That one in particular had a few and I prefered the simple yet effective take on them, especially as Epson printers are not new but very good quality so why not just show the quality in the print itself! The front on the flyers will be alternate larger images, 100 of each picture.

keeping to my time schedule!

I am pleased to say that the original time schedule that I had completed, I kept to very well. I wanted to get all the shoots done early on so that I had enough time to leave to print.

Week Commencing...	To be completed
9th Feb	Design 5 different hair and make-ups- try them out. Test shots of make-ups and looks and decide on lighting. Email agencies for models. Get final concrete plan from Kodak..
16th Feb	Arrange outfits, props, make-up products and styling. Get a studio booked, arrange model.
23rd Feb	Practice make-up and hair, make sure all is sorted. Have a model sorted.
2nd March	Do first and second photo shoot
9th March	Do third and forth photo shoot
16th March	Do fifth shoot. Begin photo shopping images and designing flyers
23rd March	Begin photo shopping images and designing flyers
30th March	Photoshop image and design flyers
6th April	*Send images to be printed and wait. Look for possible helpers to sell campaign.
13th April	*wait for return, fix any problems
20th April	*wait for return and then finally market the campaign onwards.

The 5 final images for the campaign...

Here are the 5 final images for the campaign with the kodak logo and also a slogan that I had been brainstorming for a while!

I decided to use the same model for each of the 5 shoots. This was done so that it went well with the slogan of 'YOUR STYLE, PRINTED IN STYLE' and also gives the viewer a range of different styles in the best quality that the epson printers can print at. So no matter the style...Kodak can print it.
After some research into the epson printers and talking to the marketing manager, I found that the epson printers are most known for the colours that it produces. All the colours are very sharp and vibrant and so through my shoots I wanted to explore this. This of course is the reason why I chose to the variety of coloured shoots; Pastel colours for the dolly, brightly blocked coloured look, deep coloured jewelled look, matallic look and then a natural, but also quite dark look. 

The final inspirational images, people and my own interpreted shoot....

The next shoot that I did, was created to show pastels, another variety of colours. Here are some inspirational images used...

 First of all the person that caught my eye of inspiration was Zandra Rhodes, a well known designer that always has been known for her wild pink hair. Love the pale complexion with brightly coloured designs on top.

 The doll look has always been something that I would like to play with a re-create and so I thought this could be a great opportunity! Really like the lips in this one and removal of the eyebrows, drawing them up, higher on the face.

I loved the innocense of the black and white image in this one and also the weirdness of the image on the top left. It's fake but almost so real, exactly how children see their own dolly's!

My shoot.....

I was really pleased with the result of these images and feel that I have developed them so much.

Inspiration for a more colourful block look.... and then the final

 I wanted to create a look that was colourful, fresh and new. Block colours were a perfect solution for this and so this is what I used. When researching, I found some wonderful images that fit perfectly in to what I wanted to create.

I really loved these images. Not only do I love the design of it all but the poses in particular work really well.

So with these images I then went on to create my own with a slight twist...

I felt this shoot went well and I loved that we were able to create movement within the picture to give it slightly more of a story behind it. To do this we used a large fan. I do feel that if I re-did the images I would have been more extravagant with the poses. However I do like the images that were produced.
To create the stars on the face I use stickers first and painted on a marble effect paint on top then peeled the stickers off and worked on top. i chose to create a marble effect because I really like the background of the inspirational images and so wanted to incorporate it into my design.

Final image for jewel and coloured lights...

Been extremely busy these past few weeks, arranging shoots and making sure everything is running smoothly so have had to resort to jotting things down in a notebook. But i'm here now to keep this blog updated. the last post shows inspirational images that I used to create one of my shoots and I now have the final result!!

I am really happy with these images. It was very tricky working with gels on the lights but I do feel they cam out well. If I could change anything about them I think it would be her clothing. I think that more casual clothing could have worked very well with the look, making it a bit of a contrast.
The second image is my favourite and is also the one I intend to use as one of the images produced for the Kodak campaign.

3rd shoot...

For my third shoot I wanted to create a deep embellished style look that focused more on the eyes. I felt this would be good because its different from the others yet still effective. However I wanted to inject more colour into the image but without over doing it on the make-up. So to get over this obstacle I decided the way to do this would be through the lighting.

 The image above is a picture that I fell in love with when I saw it! so wanted to do my on take but still keep it similar. I would remove the eyebrows also but probably wouldn't add them above the embellished design. I think when designing you have to think about your model and so I feel that because my model Kimmi has beautifully big eyes, it would be best to keep the focus on them rather that drawing it up to the brows. I also think that this works well because the models hair is covered and I am not plannin to cover my models hair.

 This was the image that inspired me for the lighting. It's perfect for Kodak because colour is a massive focus point when doing the photo shoots. Also another example is below taken from the same shoot. It will be a challenge but really will give an amazing finish!

images that could relate to my designs....

 Shoot no.1
After creating the gold leaf look I noticed that Vivienne Westwood used something similar in her collection.

I really love the solid look of gold... rather than skin showing, a gold paint has been put down first and then the gold leaf built on top. So creative and looks fantastic!


Shoot no. 2

The turban look was created off the top of my head but it was really interesting to see how much it resembled the Ballet Russes!

shoot no. 1....and no.2

After finding out that I would not be marketing Kodaks dimensional printing, It has been decided that I need to create a couple more images for the campaign to help pull the public in. So now the contents of my campaign will include 5 images and one of the images will be used on the flyers. After doing a few more tests I have produced 2 more designs that explore colour. The first follows on from the previous post using gold leaf. These are the images before touch ups have been completed.

 For these shoots I did have a stylist, which did help me a lot because they were there to watch the clothing whilst I made sure the make-up and hair was ok. I also had a photographer for them too.

I was really happy with the result of this shoot and I felt the model really fit the design well. Looking at the pictures now I do think that I after getting some good shots, I should have been a bit more confident and wild with the design by adding more on, going down the arms and maybe on the the other side of the face. My original plan was the have the hair textured to go with the face but I then went against the idea because I felt the look would be ruined and the focus would be taken off the make-up. Not only that, the style gold leaf that I found had a sort of blue/green oil effect to it and I thought slick hair would fit it perfectly!


I then wanted to create a beauty look, that was plain, simple yet beautiful. I wanted the focus to be kept on the make-up so after learning from Jane de teliga, in a lecture I decided to just cover up the hair completely. I did this using a black turban. Here are some of the images before touch ups...

 

 

 After doing this look I thought it would be fun by exploring the colour further and swapping the lipstick for a bright blue. However I feel the images were not as striking as the first but I am glad I tried it.

Also with this shoot I was the stylist, make-up artist and photographer so was of course a bit much. In some of the images I feel the turban should have been adjusted a bit more on the left hand side of the image and so I think If I had others helping me I would not have made that mistake and would have noticed that problem occurring.

3rd test....

 Here is a rough idea for the textures shoot. Skin will be fresh and contoured before the gold leaf is added. Eyebrows will be natural, slightly shaded and brushed upwards. Illamasqua liquid metal has been added on top of the gold leaf. I have decided to go for a more bronze based look, with other metallics added.

Here you can see where I have put one set of eyelashes on the models left eye. I did this to test which I liked more... natural, without lashes or one set on one eye. I'm still in two mind to which I prefer so am going to have a little think about it and possibly take some more pictures. I did also try the gold liquid metal on the neck, but it was just not strong enough and clear enough to what I had hoped, so am going to purchase a thicker alternative.

A change in decision and test shoots....

I have done some test shots, these have not been created on models. This was done merely to get the make-up down on the face in order to be able to develop it further. After speaking to the marketing manager of Kodak, I unfortunately heard that it would not be possible to do a marketing campaign for the dimensional printing, as there are just not enough printers available at this time, what with them being so new. So as an alternative Mr Pat Holloway has offered for me to market their epson printers instead. This was a bit of a disappointment as my whole idea of the 3d image has gone but the fact Kodak are still willing to work with me is a plus. So he then asked for me to literally get the make-up on just a friends face and email them over to send for a test print so that I am able to see the quality of the prints before continuing. So this is what I have done.

The tests for 2 of the make-up's....
                                                                       sweetie shoot

                                                                        depth shoot.

3rd design...

 Texture is the focus of my 3rd design. First of all the base is going to be clean and fresh with slightly contoured cheekbones. Using gold leaf either in a gold or bronze on one side of the face as shown above along with Illamasqua liquid metals pressed around it. On top of the mixed metallics 3 paper flowers will be sprayed gold/bronze and stuck on top of the gold leaf.

 There will be slight brown shadow on the corners of the eye to give it a little more depth and the 2 sets of eyelashes will be used for the look. This will create a style like the image above. Eyelashes on top and below the eye. Lips will be kept pale.

 Using gold, bronze or silver paint (depending on the models hair colour and complexion) to smother the neck, merging towards the face.

The hair will be long (similar length to the image above) and of course texture. I love the way her crimped falls naturally.